2017 – 2023
Humble, TX

• Led the development of new websites that resulted in a 5% increase per month in user traffic and a 50% reduction in bounce rate. Successfully directed the revamp of established online properties, resulting in a 25% improvement in overall user experience and a measurable increase in key conversion metrics.
• Crafted innovative design concepts that revitalized corporate branding and visual identity across multiple
• platforms, leading to a surge in donor engagement and positive brand sentiment.
• Created a diverse range of marketing collateral, including eye-catching outdoor advertising, engaging social media graphics, sought-after branded merchandise, and impactful promotional flyers. This work elevated national brand visibility, resulting in a measurable increase in brand awareness and customer engagement.

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2013-2017
Houston, TX

• Developed and implemented front-end design elements across various digital platforms, resulting in a measurable increase in user engagement. Ensured a cohesive and engaging user experience that garnered positive feedback.

• Created tailored microsites and email marketing templates that boosted engagement rates and drove a measurable increase in website traffic and conversions for church initiatives.

• Managed the visual content of primary websites, maintaining a consistent brand identity that resulted in an increase in brand recognition and positive brand sentiment. Ensured aesthetic quality that enhanced user experience and contributed to increased time spent on site.

2012-2013
Houston, TX

• Developed new product lines that aligned with organizational goals and customer preferences, resulting in a 20% increase in sales and growth in market share. Enhanced market relevance and consumer engagement through innovative design strategies.

• Spearheaded the expansion of product lines into new markets, resulting in an increase in customer base diversification and growth in overall sales revenue. Successfully identified and targeted untapped market segments, contributing to increased brand visibility and market penetration.

• Managed and guided a team of graphic designers to ensure timely and quality completion of design projects, resulting in an increase in team productivity and on-time delivery rates. Implemented streamlined workflows that fostered a collaborative and high-performing creative environment.

2009-2012
Houston, TX

• Partnered with key stakeholders to thoroughly understand departmental requirements, resulting in the delivery of tailored web products that increased efficiency and streamlined workflows.

• Engineered and executed email marketing campaigns that boosted open rates and click-through rates, resulting in a measurable increase in website traffic and conversions. Implemented user-centered design principles that enhanced engagement and satisfaction, as evidenced by positive feedback and reduced unsubscribe rates.

•  Managed comprehensive web and print design projects, successfully navigating vendor relations and ensuring on-time, on-budget delivery. Developed and maintained a consistent brand identity across all platforms, resulting in increased brand recognition and a stronger market presence.

Tomball, TX

• Developed comprehensive marketing strategy, including press releases, advertisements, billboards, and digital content for a local non-profit orchestra that significantly elevated the community presence, resulting in a 40% increase in ticket sales and our social media reach has increased 2,200%.
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• Oversaw social media management, crafting engaging posts and targeted advertisements that boosted follower count and increased conversions.

• Executed email marketing and promotional event campaigns that generated an increase in fundraising revenue and significantly expanded awareness as evidenced by increased community engagement.

• Created apparel brand, including apparel design, logo design & brand creation, website development, and social media marketing.
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