Company

Arrow Child & Family Ministries

Assignment

Arrow was awarded funding for an ad campaign to recruit families to foster children across Texas. I was tasked with developing an 8-month campaign encompassing connected TV, organic and paid social, and display ads. The campaign was centered around this connected TV ad I art directed and wrote the script for.

Skills

Art Direction
Writing – script, content
Campaign Strategy
Social Media
SEO
Audience Targeting
Data Analysis